Consulting firm Brand Keys found that Americans will spend an average of 15 percent less this Valentine's Day than they did last year. BIGresearch for the National Retail Federation, found that consumers plan to spend an average of $102.50 on Valentine's Day this year, down from $122.98 last year. This article from MSNBC says this is the first dip in spending in eight years. The article says individuals should expect just a card instead of a gift card. The beauty of this drop is that it will help many couples refocus the importance of the holiday to love, not money or gifts. Do you plan on cutting back? Are you going to visit a cheaper restaurant instead of your usual favorite? If you have any cheap ideas, please share.

Labels: date night, holidays, romance, study