A recent article from the Wall Street Journal (subscription required) says that lingerie wars are starting. For the last 20 years, it says Victoria's Secret has owned the market, but apparently the secret is out and other retailers are ready to fight for the rising demand. For husbands wanting to treat their wives or wives wanting to surprise their husbands the prices have dramatically come down. For example, Target says prices or lingerie in their stores have come down from a high of $21.99 and now start as low as $7.99. So men, no more excuses about feeling goofy walking into a Victoria's Secret. There are new players in the game and here's a list of some of them:

- Target
- JC Penny
- Khol's
- Lane Bryant
- Sears
- DIllard's
- Macy's
- Kmart

Labels: fashion, money, sex