On average, men and women will shell out $120 on Valentine's day. What may be surprising is that men spend an average of $70 more than women. When BIGresearh crunched the numbers, men spend an average of $156, while women spend $85. So what are they dropping the coin on? 63% purchase cards, 48% buy candy and 45% spend a their money on a night out. Unless it's an expensive card or candy, that sounds like a great night out! We hope you're having a great Valentine's Day.

Labels: holidays, money